Every new start is difficult, because the very first things you do will mark your business and other plans. So, when starting a PPC campaign you need to know how to manage it in order to positive results for your website or business. How I started my PPC campaign? – With a good strategy and smooth management.
I started with running few PPC accounts and I ran my campaigns for some time and I compared the results. Here is the standard setup when opening a PPC account:
- Create an account and deposit funds;
- Receive confirmation that your account has been activated;
- Choose your keywords and text;
- Watch the traffic to make your choice of text and words;
- Adjust the bids and/or budget accordingly.
The PPC campaigns mostly allow to bid on your own position. So, with this you are allowed to bid on the highest position in the listings that are sponsored. Bidding I actually very competitive, there are advertisers that are paying even over $5 for a click. It is part of the larger picture of the management strategy to consider the price as a cost-per-customer.
Satisfied your Customers
Make sure that the visitors will be satisfied when they land on your website, ensure that you have provided what they are looking for. What they need is the clear path of guides to complete an action that you want them to do, like:
- Completing a transaction;
- Placing an order;
- Making a reservation;
- Signing up for a newsletter;
- Becoming a lead.
There are Studies that show when visitor purchase on the site they he is becoming a customer who will probably return again. With this a high acquisition cost is justified when ROI is involved.
You probably think that creating and managing a PPC advertising campaign is very difficult, I thought that too but it is not. With a good research you will be able to make your own campaign and with it you will affect the targeted audience. If you get in some part stuck, there are always people willing to help all over the internet, just ask questions and you will get your answer in no time.
PPC or pay-per-click advertising and campaigns are now the on tom most important way to advertise on the internet and on the largest search engines. When you are starting a website or business, you will definitely need a pay-per-click advertising.
Why PPC campaign is good for all new on the internet? It lets you see exactly who visits your website. You will be only paying when a person clicks on a link, banner or on a search engine result and lands on your website. If the person don’t click on the link and just see it, then that is called an impression. The number of promotional units is the impression and this is not paid. Also, there is a price on the impression which is charged per thousand. It all depends on your targeted audience and product.
Using a tracking system for analysis is great; it will tell you what are the visitors doing on your website, but only if they go to the website with the ads. This is a best way to get information for managing your advertising and to determine the most successful way to:
- Create an action that generates revenue;
- Obtain quality traffic;
- Convert visitors into customers.
So, using an SEO will help get better results with pay-per-click advertising. The right SEO will give you a boost to get faster in the first place.